Areas of expertise: the 23 areas
Your work, sorted into one clear home.
Pick the one area of expertise that best matches what you mainly deliver. Classify by your primary deliverable, not by a buzzword. A leadership programme that happens to use AI tools is Leadership, not AI. Put cross-cutting terms like “AI” or “data” in your programme topics instead. If your work could fit two, choose the more specific one.
Leadership & Strategic Management
Corporate governance, org direction, people management.
Human Resources & Industrial Relations
Workforce admin, labour-law compliance, talent.
Business Communication & Soft Skills
Interpersonal, writing, negotiation, EQ.
Sales & Marketing
Revenue, brand, digital acquisition, go-to-market.
Customer Experience & Retail
Frontline service, retail ops, retention.
Finance & Accounting
Bookkeeping, tax, budgeting, cost management.
Banking, Insurance & Financial Services
AMLA, underwriting, credit risk, wealth, Islamic finance.
Project Management & Agile Frameworks
PMP, Scrum, Kanban, PRINCE2, SAFe.
Innovation & Strategy
Design thinking, business model, disruption.
AI & Digital Transformation
Generative AI, RPA, automation, cloud migration.
IT & Software Skills
Programming, cybersecurity, networks, databases.
Data & Performance Management
Analytics, BI, dashboards, KPIs.
Engineering, Manufacturing & Technical Skills
PLC, CNC, maintenance, industrial trades.
Quality, Lean & Process Excellence
Lean Six Sigma, ISO, Kaizen, TQM.
Supply Chain, Logistics & Procurement
Warehousing, sourcing, inventory, trade.
Risk, Compliance & Governance
ERM, ABAC, PDPA/DPO, regulatory compliance.
Corporate Law & Secretarial Practice
Companies Act, contracts, board, IP.
Sustainability & ESG
ESG reporting, carbon accounting, GRI, IFRS S1 and S2.
Safety, Health & Environment (OSH)
OSHA, HIRARC, working at heights, fire safety.
Workplace Wellbeing
Mental health, burnout, stress, resilience.
Security & Enforcement
Physical security, crisis, loss prevention.
Education & Coaching
TTT certification, instructional design, coaching, facilitation.
Team Building & Employee Engagement
Team building, collaboration, trust, engagement.
When two areas could fit
Classify by your main deliverable, not a keyword. If still unsure:
| If your programme is about | Choose | Not |
|---|---|---|
| General financial literacy, budgeting, tax, e-invoicing, financial statements | 6. Finance & Accounting | 7. Banking, Insurance & Financial Services (reserve for AMLA, underwriting, credit risk, wealth, Islamic finance) |
| Data privacy / PDPA / DPO as a compliance role | 16. Risk, Compliance & Governance | 11. IT & Software Skills (use only for hands-on technical data security) |
| CAD / AutoCAD, PLC, technical trades | 13. Engineering, Manufacturing & Technical Skills | 11. IT & Software Skills (reserve for programming, cybersecurity, networks, databases) |
| Negotiation, presentation, conflict resolution, EQ | 3. Business Communication & Soft Skills | 1. Leadership & Strategic Management (leading teams/strategy) or 4. Sales & Marketing (closing sales) |
| Climate change as workplace safety | 19. Safety, Health & Environment (OSH) | 18. Sustainability & ESG (reserve for ESG disclosure: GRI, IFRS S1 and S2, carbon accounting) |
| ISO, Lean, Six Sigma, TQM, Kaizen | 14. Quality, Lean & Process Excellence | |
| Leadership programme that uses AI tools | 1. Leadership & Strategic Management | 10. AI & Digital Transformation (use only if the deliverable is the AI tooling itself) |
Tie-breaks, in order: the company's stated outcome or audience, consistency with your other programmes, then pick the more specific area.