Publishing training programmes that get found

Companies search for solutions before they search for trainers

When an organisation comes to WisdomHub, they are usually carrying a business problem. New managers who are struggling. A sales team that discounts too early. A customer service line with a complaints backlog. They type the problem, or the capability they think will fix it.

They search for programmes like:

• Leadership for first-time managers
• Emotional intelligence at work
• Sales negotiation
• Design thinking
• AI for marketing teams

Nobody searches for a trainer’s name until they already know it. Your programmes are what put you in front of a company that does not know you yet. Every programme you publish creates another way for the right organisation to find your expertise.

Every programme should answer three questions

A company scanning search results should be able to answer three questions from your programme without opening it.

What problem does this programme solve?

Describe the business situation the programme addresses. “Difficult conversations for team leads” tells a company more than “Communication Skills Level 2”.

Who is it for?

Name the audience who will benefit most. Newly promoted supervisors. Account managers with two or more years of experience. Frontline staff in retail. A specific audience does not shrink your market. It tells the right company you understand their room.

What outcome should participants expect?

Write outcomes as things participants will do differently on Monday, not as a list of topics covered. “Run a 15-minute one-to-one using a structure they can repeat” is an outcome. “Understand the principles of feedback” is a topic.

When these three questions are answered clearly, WisdomHub can show your programme to the companies searching for it, and those companies can decide in seconds whether it is relevant. The easier these questions are to answer, the easier it becomes for a company to conclude you are the right trainer.

The nine fields, and which ones do the work

A WisdomHub programme has nine fields: title, summary, target audience, learning outcomes, modules, duration, industry, format and language, with the delivery location alongside. Three of them carry most of the weight in search and on the results page.

• Title. Use the words a company would type. Avoid internal programme codes and trademarked frameworks unless the company would search for them.
• Summary. Two or three sentences that answer the three questions above. This is the text a company sees on the results page.
• Learning outcomes. Three to five, each starting with a verb, each observable.

The modules field is where trainers overwrite. A company does not need every activity listed. Give them the shape of the day: the four or five blocks, and what each one leaves participants able to do.

Write it once for the company and for HRD Corp

If a training provider will register your programme as HRDC claimable, the same outline does double duty. Since Circular 3/2021, programmes must be registered with HRD Corp before they can be offered to registered employers, and the trainer named on the programme must have skills aligned to it (hrdcorp.gov.my, programme registration). Registration is done through eTRiS and carries no fee (hrdcorp.gov.my, training providers).

A programme with a clear audience, observable outcomes and a sensible module structure is exactly what that registration needs. The Programme Builder in the Tools section writes the course outline, session plan and evaluation plan in HRD Corp format from the answers you give it, and can send the finished outline straight into a draft programme on your profile with six of the nine fields already filled. Before launch, the builder does not deduct any credits. After launch a draft costs 10 credits.

Every programme should earn its place

Your plan sets how many programmes can be active at once: two on Starter, five on Growth, eight on Pro. You can save up to twelve programmes in all. That limit is a feature. It stops a profile from turning into a catalogue.

Rather than filling every available place, publish the programmes that represent your expertise and solve a real business problem. Three programmes that each answer the three questions cleanly will outperform eight that blur into one another. When two of your programmes compete for the same search, the company has to work out the difference, and most will not.

As your experience grows, your portfolio can grow with it. What matters is not how many programmes sit on your profile. It is whether each one clearly shows the value you bring.

Your next step

Choose one programme on your profile and read it as a potential company would, on the search results page, in one glance.

Would you immediately understand:

• What problem it solves?
• Who it is designed for?
• What business outcome it delivers?

If any of those answers are not obvious, rewrite the title and summary first. They are the two fields a company sees before deciding whether to read further.